News and Announcements
Volume 3 Issue 1 2027
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ARTICLE
Integrating Celebrity Endorsement and the Theory of Planned Behavior to Explain Sportswear Purchase Intention in Livestream Commerce
Ping Xu,
Bing Zhu,
Suwanna Kowathanakul
ARTICLE
Transactional Leadership's Influence on Workplace Diversity and Inclusion in Academia: A Moderation Analysis
Abhishek N,
Keyurkumar M Nayak,
Mallikarjun M Maradi,
Saranya Thaloor,
Kawaljeet Kaur Sygal